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Do you hate waiting and lining up?
YES! Me too!
Once when I buy a cup of Boost Juice in Chadstone, I have to line up to order the juice and have to wait to get the juice. (Arrghhh I really hate waiting so much) Oh wait! Boost really understand their customers problem and they value their customers’ time. I love Boost Juice even more ❤
See here they have the app:
Boost app is in the top list of search:
Also, there are a lot of benefits of using the app. It only takes 2 minutes to sign up and they provide points for every purchase.
The Boost app is like the small and simple version of the company website. In addition you can order directly and you do not have to wait. How cool is that? Do you like the idea?
Then what’s the benefit with making app?
1. Build relationship
2. Build Loyalty
3. Reinforce your brand
4. Increase your visibility
5. Increase sell-through
6. Connect you with on-the-go consumers
7. Increase brand awareness
8. Increase positive image
1. Easy to reach
2. Easy to purchase
3. Easy to get information
4. For consumer need quick purchase, the juice is quickly ready
5. No need to line up
7. Get extra benefit
Also there was the “what’s your name” promotion. Where you register your name with FACEBOOK and wait for your name to come in weekdays through Facebook. Every weekdays for 2 weeks there will be 3 names appear in Facebook from Boost Juice. If your name is come up, then you’ll get free juice. (Thats the way Boost connect with their customer through Facebook) This event is not comes up often, but when it is happening, customers are waiting for their names to come up so they will get free juice from Boost Juice (who does not want free Juice? :P). In that way, customer will more aware of Boost Juice and Facebook is the top social media that is used among all social media.
For future promotion, I would like to suggest Boost Juice to try to use Snapchat. The benefits of using snapchat are mention on my blog. 🙂
So, to sum up. WELL DONE BOOST JUICE. I see what you’re doing there and that’s very beneficial for both sides (company and customers)